Museums & Experience CentresCase study
Prime Minister Museum
New Delhi
Sanzeed Mirza · Experiential Design Consultant
Experiential designyou can walk into.
A visual storyteller drawn to the pursuit of distinct, impactful experiences — those that challenge convention and connect deeply with audiences.
Now showing
Eight rooms, lit.
Selected museums, pavilions, memorials and shows. Open any card for the film and the wall label.
Experiential design
Between two points of light.
A brief on one side, a visitor on the other. Seven ways to carry the light across.
01 / 07
01
Experiential Design & Creative Direction
One vision from brief to opening night: narrative, space, media and the team that builds it.
As in Prime Minister Museum
02
Museum & Cultural Exhibition Planning
Galleries planned as a route, not a floor plan. Objects, stories and dwell time, in order.
03
Immersive Storytelling & Narrative Architecture
The script comes first. Every room, screen and surface carries a line of it.
As in Ram Katha Show
04
Spatial Experience & Environmental Branding
Brands you can stand inside: pavilions, experience centres, thresholds and wayfinding.
As in India Pavilion Expo 2025
05
Event Production & Brand Activation
Shows, launches and tableaux where light and timing do the talking.
As in G20 Tree Show
06
Digital ↔ Physical Experience Integration
Projection, AR and VR, sensors and data brought into real rooms and real crowds.
07
Cross-Functional Leadership & Mentorship
Designers, writers, architects, producers and technologists moved toward one outcome, calmly.
As in Buddha Park
All seven
All seven, every time.
Every room needs the whole list, held in one hand. That is the job, and the pleasure of it.
Method
A method for the monumental.
Every environment begins as a question and ends as a memory. The path between is deliberate — equal parts strategy and craft, ambition and discipline.
STEP 01
Discover
Immersion in the subject — its history, intent and audience — until the central story reveals itself.
You receive a research deck and the one central story
STEP 02
Direct
A unifying creative vision that aligns designers, architects, writers, producers and technologists toward one outcome.
You receive a concept book and a walkthrough film
STEP 03
Craft
Space, light, motion and interaction composed into environments that engage intellectually, emotionally and physically.
You receive detail drawings, media scripts and a prototype room
STEP 04
Deliver
Concept to launch — balancing creative ambition with operational discipline. On scale, on story, on time.
You receive a built, tested and opened experience
The galleries
90 projects, one continuous craft.
Every museum, show and film in one place. Search it, or filter by type.
90 projects
Nothing in this room yet. Try another filter or clear the search.
Sanzeed MirzaExperiential Design Consultant
About
Strategy, craft and calm leadership, in one person.
I’m an experiential design consultant based in New Delhi, working with institutions and brands wherever the project is. Fifteen years in: first as a concept artist and VFX lead on films and animation, then eight years directing museums, experience centres, pavilions and shows.
I lead the whole room — story, space, graphics, media and the team that builds it. The work I want to make is calm to run and impossible to forget once you have walked through it.
i.
Strategic Vision
Transforming complex ideas into cohesive, purposeful stories — concept through launch.
ii.
Immersive Craft
Environments that engage intellectually, emotionally, and physically across every touchpoint.
iii.
Calm Leadership
Guiding designers, writers, architects, producers and technologists toward unified outcomes.
0+
Years of experience
0+
Years experiential & museum
0+
Projects directed
0+
Museums & centres
Trusted by PwC, Microsoft, Discovery and National Museums, from concept to public unveiling.
Experiential Design & Creative DirectionMuseum & Cultural Exhibition PlanningImmersive Storytelling & Narrative ArchitectureSpatial Experience & Environmental BrandingCross-Functional Leadership & MentorshipEvent Production & Brand ActivationDigital ↔ Physical Experience Integration
Journey
Fifteen years, one through-line.
Aug 2026 — Present
Experiential Design Consultant
Independent Consultant
Partnering directly with museums, cultural institutions and brands as an independent consultant — leading experience vision, narrative and design direction from first concept to opening day.
What that involved
- Advising institutions on experience strategy, visitor journey and interpretive storytelling.
- Directing spatial, visual and immersive design across museums, experience centres and memorials.
- Guiding projection mapping, interactive media and show-control teams through delivery.
- Available for select consulting, creative direction and collaboration mandates.
Jun 2018 — Jul 2026
Creative Director
Tagbin
Leading creative strategy and execution for high-profile digital museums, immersive exhibitions and cultural experiences at national scale — transforming complex ideas into tech-enabled visitor journeys.
What that involved
- Directed the creative vision for national-level projects commissioned by ministries and top institutions.
- Led interdisciplinary teams across physical and digital spatial storytelling.
- Designed interactive, multimedia environments using AR/VR, sensor-based tech and data visualization.
- Managed complete project cycles — concept to launch — ensuring innovation, quality and timely execution.
Apr 2018 — May 2018
Creative Head
Digital Web Solutions
Led the creative department of a fast-paced agency, developing brand identities and integrated campaigns across digital and print.
What that involved
- Oversaw a team of designers and content creators for high-impact, cohesive visual output.
- Directed multi-platform campaigns aligned with client goals and user engagement.
Feb 2017 — Mar 2018
Creative Director
SocioPixels
Led the visual direction and creative execution for animated films, multimedia content and experiential installations.
What that involved
- Defined the artistic and narrative framework for diverse visual storytelling projects.
- Mentored cross-functional creative teams to maintain high production standards.
- Aligned visual concepts with messaging and delivery goals alongside clients and technical teams.
Sep 2011 — Dec 2016
Lead Concept Artist
Broadcast2world
Crafted high-impact visual narratives that helped brands communicate complex ideas with clarity and emotion.
What that involved
- Designed concept art, storyboards and visual scripts for animated content across industries and formats.
- Established the visual identity for numerous client projects, ensuring storytelling consistency.
- Helped scale the studio’s signature visual language, serving clients like PwC, Microsoft & Discovery.
Sep 2011 — Dec 2016 · in parallel
VFX Artist
Prime Focus
Contributed to the production of high-end visual effects for international film and media projects.
What that involved
- Executed rotoscoping and compositing for international VFX projects, ensuring seamless CGI integration.
- Collaborated with VFX leads to meet tight production schedules while maintaining quality and visual continuity.
The most powerful stories aren’t just told — they’re felt, lived, and remembered through the spaces we design and the moments we shape.
— Sanzeed Mirza
Get in touch
Let’s shape something that endures.
Available for new projects and collaborations. The first conversation is always free.